Firstly, let’s take a look at the two separate issues. If we consider that corporate clothing can be used extremely effectively as part of a brand extension campaign, we already know that having your company colour scheme, logo and slogan in front of potential clients and business contact can extend the reach of your business.

Now let us consider staff uniforms, in certain situations where a team effort is required, it can be extremely beneficial to distribute staff uniforms. The reason for this is twofold, initially it will help to build a team spirit, nothing causes a workforce to gel more than a standard uniform, secondly a staff uniform will help to control the more flamboyant, possibly troublesome characters within the organisation, and in effect a staff uniform flattens the bell curve somewhat, building a more stable team.

So is it possible to combine both a marketing exercise and a human resources project into a single unified whole? The answer simply has to be yes, we have witnessed just this thing done in so many situations, think about certain large fast food chains that have a very strong branding carried by their corporate clothing and staff uniforms. Even the management staff will wear shirts and ties with branding, a very direct and obvious use of corporate clothing, whilst the customer facing staff wears a full staff uniform that leaves no doubt as to which company they work for.

So we see that it is in fact entirely possible to achieve two goals through one project, by rolling out a staff uniforms and defining your brand via this staff uniform you will be underpinning the fundamental team based nature of your organisation and presenting a common brand to the general public.

Corporate clothing as a branding exercise works, staff uniforms as a team building exercise works, so it makes perfect sense to combing the two into a single effective, far reaching project. If we consider that a staff uniform will be worn on the way in to work, and on the way home from work, we realise that not only is the brand going to be presented to potential customers in the work environment, it is also going to be carried out in to the general populous by those staff who rely upon public transport to commute to the work space each day, this is a potentially huge possibility for any company to explore, traditional advertising space on public transport is neither cheap nor far reaching, a simple staff uniform, backed up by more traditional forms of corporate clothing at management and executive level offer your company an unprecedented chance to extend the reach of your brand whilst accruing human resource benefits through improved team work.

As a specialist in utilising staff uniform to positively impact the workforce, NAME has over 20 years experience with corporate clothing in the workplace. Visit Classic Corporate Wear for more information.