One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications. What Web marketers have discovered over the years is that people [...]

When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more [...]

The popularity of wikis has grown enormously as more and more users realize the great potential of Wikis to bring people together and get them to communicate. The most famous wiki of all, Wikipedia, is not the only wiki, but just one site that is harnessing wiki software in a large way. Wikis are actually software [...]

Another Web 2.0 opportunity comes through social networking sites like MySpace and Facebook. These sites allow their users to interact with each other in many ways, either by sharing pictures, joining groups, sending private messages, and using other constantly-evolving applications. Networking sites are free, used by a lot of different people, and allow websites to market themselves [...]

The word “blog” is a shortened form of the phrase “web log.” A blog is a website that uses an array of time-stamped and categorized “posts”, generally placed in date order, to allow users to read a wide variety of articles and other informational posts. Most Internet users are probably already familiar with many blogs [...]