Leading on-line fashion jewellery retailer gem-fashion has recently formed trading partnerships with several new suppliers. In an industry which is dominated by large on-line sellers, success through mutually profitable partnerships is a tried and tested business model.
In an effort to bring greater savings and a far larger selection of products to the customer, gem-fashion has been pro-actively pursuing trading partnerships directly with several major fashion jewellery manufacturers. By going direct to source, it is hoped that two benefits will be gained. Firstly, the reduced costs in buying directly from a manufacturer can be passed on to the consumer, good news for those customers who already feel gem-fashion is a premier fashion jewellery retailer. The second benefit should come in the form of improved inventory management and delivery times. By removing the middle man from the product procurement process, gem-fashion will be able to control their stock levels and manage stock forecasts more efficiently and more responsively, allowing them to give far more accurate delivery estimates too their clients.
Taking such a well planned step is the sign of an organisation that has spent much effort in trying to make the entire customer experience as pain free as possible. By constantly attempting to reduce the cost to market, whilst increasing the control the company has over their stock and order, allows them to provide their consumers with an increasingly high level of service.
The product development team at gem-fashion have indicated that they are particularly delighted to gain access to products direct from the manufacturer, this will allow them to keep direct control over product quality, whilst opening up new product lines quickly, as manufacturers are far more likely to see potential new markets as being profitable than the traditional middle man suppliers who are often not well prepared for changes in product line up.
We have seen several interesting developments at gem-fashion recently, firstly their long awaited web-based customer management system was launched a short time ago, and secondly we have seen them open up a new market in the form on men’s biker jewellery. With a management team who are obviously well committed to change and refinement of the business, gem-fashion is bound to continue in their place as one of the internet’s finest retailers of fashion jewellery. By forming trading partnerships direct with manufacturers, they are increasing their purchasing power and making sure that their customers will be receiving the keenest pricing possible across their entire product base. In the world of internet sales, where quite often price is the deciding factor, this is bound to mean great things for gem-fashion moving forward.
